This publication is the first edition to incorporate the style of the new Netherlands brand. The orange thread of this booklet is to position the Netherlands as an attractive partner for sustainable trade. Use this booklet to inform potential trade partners, investors and the press during trade missions about the Netherlands’ proficiency and prowess. The Netherlands Branding team - part of the Netherlands Enterprise Agency - has produced 2020 edition of the Netherlands Compared booklet on behalf of the Ministry of Foreign Affairs.

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