The Goodness Challenge: Egypt’s celebrities challenge each other online to do good

Country

Egypt

Update

June 29, 2020

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The Goodness Challenge: Egypt’s celebrities challenge each other online to do good

Country

Egypt

Update

June 29, 2020

Share & Support

In Egypt, especially the poorer part of the population is hit hard by government measures to stop the spread of corona. Egypt’s celebrities are stepping up, challenging each other to participate in ‘The Goodness Challenge’, to help ease the economic burden.

Challenging celebrities

 

“We’ll start with 20 families, and I challenge Walid Soliman, Sharif Ekramy”. With these words Al-Ahly football player Saad Samir kicked off Tahady Al-Kheir or ‘The Goodness Challenge’ on Instagram. The challenge entails covering the living expenses of a substantial number of poor families hit by the pandemic.

Samir’s Al-Ahly team mates were quick to pledge their support, and many others followed. 20, 50, 80, or even 400 families: one after the other Egyptian superstar took social media to announce their own participation and to challenge another celebrity to do the same.

By mid-May, over 50 A-listers had raised around half-a-million US dollars to provide for Egypt’s poor. Participants include a large number of football players, but also singer Tamer Hosny, actress Mona Zaki, actor/rapper Mohamed Ramadan, comedian Ahmed Fahmi and actor Ahmed El Saadany, amongst others.

Families in need

 

Celebrities pledge money, and Egyptian NGO Resala takes care of the rest. So far Resala has delivered over eight million food packages. At the end of May, the association hoped to reach 100,000 families. With your donation, Resala can help even more families in need.

WWW:
https://resala.org/

Social media:
Twitter: @resalaeg
Instagram: resala.charity.organization
Facebook: @Resala.org
YouTube: resala